Meet the latest platform: Threads
I know I know, ANOTHER social media platform for you to manage? I’ve been playing around on Threads since it released, and the best part about it so far? It’s a place where you don’t have to be polished. Just show up as your messy, human self. No curated feed, no dancing on video…just post what comes to mind.
With that out of the way…let’s get into it. So what even is Threads?
Threads is a standalone app designed to enhance your social media experience by offering a dedicated space for real-time updates and public conversations. Developed by Instagram, Threads is connected to your existing Instagram account.
Key Features for Small Business Owners:
Seamless Integration: Logging in to Threads with your Instagram account gives you instant access to a new platform while retaining your existing username and verification status. You can also customize your Threads profile to make it uniquely suited for this app.
Real-Time Sharing: Threads focuses on text-based updates, allowing you to share thoughts, news, and announcements with your audience. Posts can be up to 500 characters long and can include links, photos, and videos of up to 5 minutes in length. This feature empowers you to engage with your audience in a more expressive and immersive way.
Close Friends and Connections: Just like on Instagram, Threads enables you to create and manage a close-knit circle of friends and connections. This feature helps you foster more intimate relationships with your loyal customers, influencers, and industry peers, facilitating deeper engagement and interaction.
Positive and Safe Conversations: Threads provides powerful tools to ensure positive and productive conversations. You can control who can mention or reply to you, filter out replies containing specific words, and easily manage your followers. By prioritizing safety and community guidelines, Threads helps you maintain a conducive environment for meaningful interactions.
Threads is not just another social media app; it aims to be part of an interconnected network of platforms. Meta (formerly Facebook) plans to make Threads compatible with the ActivityPub protocol, an open social networking standard. This compatibility will enable new connections and interactions between Threads and other apps supporting the protocol, opening up exciting possibilities for cross-platform engagement.
Threads is now available for iOS and Android users in over 100 countries. As the app continues to evolve, Meta plans to introduce new features such as improved feed recommendations and enhanced search functionality. These updates will help you discover relevant threads and creators, ensuring your content reaches the right audience.
As a small business owner, Threads can be a valuable addition to your social media toolkit. It offers a fresh way to engage with your audience, build relationships, and share updates in real-time. Play around, have fun with it, and let us know what you think!
