Thrive in Your Local Market with Google Business
As a small business owner, you know how important it is to get your name out there and attract as many people as possible to your business. One of the best ways to do that is by leveraging the power of Google. By making sure your business appears in Google business listings and optimizing your website for local SEO, you can thrive in your local market and attract more customers than ever before!
Have you claimed your Google My Business Listing?
The first step in thriving in your local market is to claim and verify your Google My Business listing. This is an online tool that allows you to manage your business information across Google, including Google Search and Maps. By claiming your listing, you can control how your business appears in search results, respond to customer reviews, and even post updates about your business. Make sure your listing is complete and up-to-date with accurate information, including your business hours, photos, and contact information.
Time to Optimize…
Once you've claimed your Google My Business listing, the next step is to optimize your website for local SEO. This means making sure your website is designed to rank well in local search results. There are several factors that can influence your local SEO ranking, including your website's content, keywords, and backlinks. Start by including your location in your website's content and metadata, and making sure your website is mobile-friendly and easy to navigate. You should also consider including customer reviews on your website, as these can help improve your local SEO ranking.
What’s Google Posts?
Google Posts is a feature of Google My Business that allows you to publish updates about your business, including special offers, events, and new products or services. By using Google Posts, you can engage with your customers and keep them up-to-date on what's happening with your business. Make sure your posts are informative and engaging, with clear calls to action that encourage customers to visit your website or your business in person.
Get Those Reviews!
Customer reviews can have a big impact on your Google My Business ranking, so it's important to encourage your customers to leave reviews of your business. This can be done by asking customers to leave a review after they visit your business, or by including a link to your Google My Business listing on your website or in your email signature. When asking for reviews, be sure to provide clear instructions on how to leave a review and thank customers for their feedback.
Don’t Forget! Check Your Google My Business Insights.
Don’t forget to monitor your Google My Business Insights to track your performance and make informed decisions about your marketing strategy. Insights provides valuable data about how customers are finding your business, including the search terms they're using and the actions they're taking (such as visiting your website or calling your business). Use this data to identify areas where you can improve your marketing strategy, such as by targeting specific keywords or running targeted ads.
