Email Marketing: Cost Effective Reach

Are you a small business looking for a cost-effective way to reach your target audience and build relationships? If so, email marketing should be your go-to choice.

Email marketing has been around since the dawn of the internet and is still one of the most effective ways to reach potential customers and build relationships with existing customers. You’re looking at a huge potential audience, with over 4.6 billion people (half the world population) expected to be using email by 2025 (Statista, 2021). Plus, there's no fighting with constantly changing algorithms.

It’s an incredibly cost-effective way to reach a large audience. Recent stats from Omnisend say that the average ROI (return on investment) for email marketing is $40 for every $1 you spend. That is AMAZING! Email is also an easy way to track your success and measure the effectiveness of your campaigns. Especially if you are a product based business, as you can see the direct revenue that came from that email. Just in the last quarter of 2022, Happy Go Social brought in over 12K in direct trackable revenue for out product based email clients.

Email marketing is a powerful tool that shouldn’t be overlooked by small businesses. It’s an inexpensive and effective way to reach your audience and build relationships, so don’t miss out on the opportunity to use it to its fullest potential.

Want to take control of your audience communication instead of leaving it up to social media alone? Not sure where to start?

Reach out to us today for a coaching session or monthly email list management.